Blue Print of Creating your own Information Product

By Michaela Cernescu

To create your own Information Product just try to follow the steps:

1. Choose a market or niche which you, with your knowledge, could potentially dominate.

2. You must poll your target market with a few questions to see what they are willing to buy:

• Make up a list of product ideas you’re willing to create. The initial list can be as long as you wish, then you can narrow it down to 3-5 ideas

• Survey as many people as you can to see which product is in most demand on your market. Start deleting from the list products that don’t have a market. (this is a very important step – have patience with this one!)

Methods to poll are:

• create a survey with questions in a web site, keep it for 2-3 months

• create a free report on the topic

• use Google Adwords to send targeted traffic to the survey

• Open up an account at: http://adwords.google.co

3. Create your Info Product

Just my thoughts:

• create an e-Book or an on-line course, do not create a Book

• creating a digital Info Product will give you instant recognition

• a “how to” course is the most popular selling product as you show people how to solve a “problem” they might encounter.

4. Packaging your Info Product

If you create an e-Book or an on-line course, that will be a  Microsoft Word document.

You must change this document into an Info Prod. To do so,  you need:

• converting the  Word document on PDF file

• I highly recommend http://www.PDF995.com/

• if you want a viral PDF, I recommend Viral PDF

5. What if you decide you cannot personally write the info Product you have in mind.

You can outsource it. The places I recommend are:

• http://www.ScriptLance.com

• http://www.ELance.com

• http://www.RentACoder.com

• http://www.Guru.com
   

6. If you want to get Private Label Rights, get Info from: http://www.PrivateLabelBlog.com

7. If you need a domain, go to

• http://www.godaddy.com

• http://www.hostgator.com

8. Now it’s time to create your Niche Sales site.

When you do this, please bear in mind 3 important Internet advantages you must use as well:

• ability to reach millions of people from you own home

• ability to offer automated delivery and instant access to your products

• ability to automate your entire sales, advertising and follow-up
   

To sell on-line, you need to know how to:

• draw up your sales letter and squeeze pages

• manage your ordering system

• supervise your backend sales process

The sales letter will be the root of your success. Here are some mandatory elements:

• action – oriented sentences

• use of powerful verbs

• stories told

• good head lines

• bulleted benefits

• money back guaranty offers

• bonuses offers for free to get action

• audio testimonials

• videos

The Ordering System can be:

• Shopping cards

• 3dr party processors

• Your merchant account 

You will also need a real-time Credit Cards processing system.

If you are an eBayer, you have at least one Premier PayPal account which will do this for you. Should you not have  a PayPal account, sign up for one at:

https://www.paypal.com/

These are, in a nut shell, all the elements you need.

Copyright 2008 Michaela Cernescu

About the Author

Michaela Cernescu is an experienced eBayer, Education Specialist trained by eBay, Internet Marketer, Info Products writer and Affiliate. Visit

http://www.mc-ebay-resources.com

http://www.squidoo.com/MCeBayResources/

http://www.emrauction.com